Overview
Lote partnered with us to refine their packaging and visual direction, aiming to balance a modern, minimal aesthetic with authentic Arabian influence. The goal was to create a clear, premium look that strengthened brand perception and could translate seamlessly across digital marketing, campaigns, and customer touchpoints — supporting both brand recognition and future growth.
Client
Lote
Industry
Skincare
Service
Packaging Design
Branding
The Challenge
The challenge was to rejuvenate Lote's packaging while staying true to its core values of quality and cultural authenticity. We needed to create a design that seamlessly blended a modern, refined aesthetic with elements that honored the brand’s Arabian heritage. The goal was to deliver cohesive and visually striking packaging that would enhance Lote’s market presence, appealing to both existing and new customers, while maintaining a strong connection to the brand’s roots through a thoughtfully balanced design approach.
The Solution
Elegance and a nod to their Arabian roots. The new design emphasises a sleek, minimalist look that captures attention, while incorporating subtle, culturally inspired details that reflect the brand's heritage. This was complemented by a carefully chosen color palette and materials that convey both quality and authenticity. This refreshed packaging design helped Lote stand out in the market, appealing to a broader audience while preserving their unique identity.
The result was a revitalised packaging design that resonated deeply with Lote’s target audience. The new look successfully conveyed a sense of modern sophistication while maintaining a connection to the brand's Arabian heritage. This balance allowed Lote to strengthen its market presence and attract a broader range of customers. The refreshed packaging elevated the perception of the brand, reinforcing its commitment to quality and cultural authenticity, ultimately deepening customer loyalty and enhancing brand recognition.
