Overview
Sunna partnered with us to develop high-end visual assets that supported their rebrand and strengthened their digital marketing across campaigns and product launches.
Client
Sunna
Industry
Fashion
Service
Branding
Photography
Videography
The Challenge
Sunna had a limited digital presence, with most sales driven by in-store traffic and little consistency across online channels. Their existing visuals lacked the clarity and polish needed to capture attention, support paid campaigns, or convert interest online. The challenge was to create a stronger digital foundation — visuals that could elevate the brand, engage the right audience, and support scalable marketing and sales activity.
The Solution
We began by conducting an in-depth analysis of Sunna's heritage, values, and target audience. We then developed mood boards and a style guide to ensure a consistent visual identity. Our team organised professional product and lifestyle photoshoots, capturing the craftsmanship and sophistication of Sunna’s offerings. Additionally, we produced a brand story video and detailed product videos, all highlighting the elegance and unique qualities of Sunna's products. This comprehensive approach ensured that the rebrand effectively communicated Sunna's refined image and attracted their ideal customers.
The rebranding campaign for Sunna resulted in a significant enhancement of the brand’s digital presence and visual appeal. The new content, including high-quality photos, engaging lifestyle images, and compelling videos, effectively showcased Sunna’s elegance and authenticity. This led to increased online engagement, a surge in website traffic, and a notable rise in sales. The cohesive visual identity and compelling storytelling resonated well with the target audience, reinforcing Sunna’s position as a sophisticated and authentic Arabian brand.
